When it comes to computers and other similar systems, many business owners know they have to think seriously about security. However, they often lack the time or funds to actually take the necessary steps to ensure their systems are as secure as they should be. The fact is that security can be as costly or as affordable as you make it out to be. There are certainly numerous security related steps you can implement that won't cost a fortune.

Here are five low-cost things you can do to ensure that your business is secure.

1. Communication is key Many companies take adequate steps to ensure that their systems are adequately protected. The thing is, many security breaches come from within the company. If your employees keep passwords written on pieces of paper that they leave lying around their desks, this is a security issue. It is a good idea to agree with employees where to keep important information and ensure they follow these rules.

Beyond that, if you implement security changes or new systems e.g., new virus scanning software, it is important that you talk to your staff to ensure they know how the system works and how they can use it. You would be surprised at how much effective communication can help to minimize security issues, and best of all? It's free!

2. Educate your staff One of the more common security issues comes from spam and malware found in emails. It is a good idea to educate your staff on how to spot these different types of emails and other malicious websites, as well as how to avoid them.

It is worthwhile ensuring that your employees know their roles when it comes to security too. If you have a secretary who you believe is responsible for ensuring the office is locked at the end of the night, take steps to ensure that this person understands their responsibilities. The same goes for computers your staff use: If they are responsible for conducting security scans let them know this. While this may take some time, the cost is low to free.

3. Keep track of your keys To ensure the security of your IT systems and your physical office, you should keep control of your keys. That is, both the physical keys and those associated with your software (the codes you enter to verify software and unlock full versions).

Keep track of which staff members have a key to the office and if possible number them. The goal here is to know where your keys are at any given time, and if a staff member changes employers make sure you ask for them back.

Many software keys or licenses are single use only. If you invest in software and an employees steals this along with the key, you will likely have to purchase the software again. A good tip is to keep software keys secure and separate from the software itself. The best part about this step is that the cost of doing this is minimal.

4. Keep your software updated Hackers can be a lazy bunch. They will often target those with out of date software, because it's usually easier to hack. To reduce the chance of being hacked, you should take steps to ensure that your software is up-to-date. This includes your virus and malware scanners, as well as browsers and even software you don't use.

Get your staff to perform a 'software audit' on their computers on a regular basis. This means going through their computer and properly uninstalling software that they don't use, while also taking time to ensure their system is completely updated. This step is easy to implement and will cost you next to nothing.

5. Keep important systems off site Many small to medium businesses keep their servers on site. While this is convenient as your systems are right there and easily accessible, this could also create a security issue. One way to minimize this is to work with an IT partner who can host your systems or servers off site or in the cloud. While this involves some cost, working with an IT partner could save you profits and productivity in the long run, as good providers will ensure that your systems are secure and working properly.

If you are looking to make your systems more secure, please contact us today. We may have a solution that will work for your business.

Computers are made up of numerous complex components that are all necessary in order for us to be able to use them. One vital component is the processor which functions as each machine's brain. The most popular computer processors are created by Intel. At a recent press event, Intel released the latest version, or generation, of their popular Core processors.

While the new processors are not out just yet, many business owners and managers are wondering what exactly this new version will bring and whether upgrading is worth it when it's released?

Overview of Intel's processors If you have looked at buying a computer in the past three years you have likely heard or seen computers being advertised as having an Intel Core i3, i5 or i7. These processors are Intel's current line or models, used in laptops and desktops.

• Core i3 processors offer the lowest amount of processing power and are generally found in low-end laptops or desktops. These are best for users who only need computers to check email or browse the Internet.
• Core i5 processors are the mid-range and can usually be found in mid-range laptops and desktops. These are best suited to most personal users and can handle most computing needs.
• Core i7 processors are top of the line and are the most powerful processors Intel makes. These are really suited to businesses and high-end consumers who need powerful processors.

Introduced in 2010, these processors have seen updated versions released almost every year. Intel calls each update a 'generation' and the latest, introduced in May 2013, is the 4th generation. You can tell which generation of processor your computer has by looking at the model number e.g., Intel Core i7 3xxx is a third generation processor.

This year's generation is called Haswell by Intel, but many computer manufacturers will not use this name when presenting technical specifications to users. They will instead use the model name e.g., Intel Core i7 4xxx.

Changes made with Haswell There are numerous changes that Haswell processors bring and here are three that businesses will benefit from:

• Faster performance - Because the new processor uses a slightly different layout, more processing power has been added. This means computers using this processor will be faster. This chip is also smaller than the previous versions, so you should see smaller laptops introduced with more computing power.
• Power savings - Intel has said that when they develop new generations of chips, they aim to always reduce the power consumption. This leads to longer battery life in laptops, without having to sacrifice computing power. How much power saving this new generation of processors will bring remains to be seen, but you can be sure that newer laptops will have a longer battery life.
• Enhanced graphics - With the introduction of the first Core i3, i5 and i7's, Intel included an integrated video card. Graphics performance is important to a number of different types of users, including gamers, graphics designers and to some extent, businesses. If you use graphics-heavy programs, like Photoshop, on a daily basis, you need a powerful graphics processor. The new update brings an increase to the integrated card performance which should be more than powerful enough for most users' needs.

A question being asked by many is whether the new processors will bring a price increase. At this time, prices have not been released,but there is rumor that they are going to be higher. Past releases have not generally affected the overall price of laptops and desktops though and if anything has made them less expensive.

Should I upgrade my systems? From what we can see about Haswell it will be worth the upgrade for businesses with aging systems, or users needing a boost to the processing power of their systems. If you updated last year, or even the year before that, you will likely be better off waiting a while yet.

Another option could be to wait until computers with Haswell processors enter the market, which should be by mid summer. You will probably be able to get computers with a third generation processor for a lot less. Meanwhile, a third generation processor should be more than able to meet all of your computing needs, especially if you have or invest in a Core i7.

If you are thinking of upgrading or would like to learn more, please contact us.

Disaster can strike at anytime and in any form when it comes to business and sometimes something as seemingly straightforward as dropping a hard drive can really create havoc. Regardless of what disaster may occur, one will eventually strike your organization. To stave off the negative effects many companies have instituted a disaster recovery plan, which involves data backup. You may have heard of offsite backup, but do you know what it is, and how it can help?

Here are five benefits and a definition of offsite backup.

Offsite backup defined The definition of offsite backup can be a bit difficult to nail down, as when many IT providers talk about this idea they are usually referring to one of a number of different kinds of backup. The key idea revolving around offsite backup is that your company's data and backups are sent out of your physical location(s). In other words, your backups are not stored in your office or building.

Offsite backup is usually done in one of two ways:

1. Physical transport - This can range from something as simple as copying important files onto a removable hard drive and storing this in another location, to backing up entire systems on tape and storing them off site.
2. Remote backup - This is a more modern approach to data backup, whereby your data and files are stored on servers located off site. This form of backup is commonly referred to as 'cloud backup'.

For the purpose of this article, we will focus on remote backup as this is the main solution companies are enquiring about.

Benefits of remote backup

1. It's more reliable The major benefit of remote backup is that it can be automated. Your files are updated on a daily basis, or you can set the time for the update. Because these solutions work over the Internet, you will be able to recover files quickly. Beyond that, the servers that offer this solution are often located in numerous locations, which ensures that your backups are always available, even if one server crashes.

2. It reduces workload Traditional backup solutions require a person, whether you or an IT professional, to manually back up or copy files. This can take a long time, and will take you away from your normal job. Many remote backup solutions can be initiated at the click of a mouse after setup, or can be scheduled for when you aren't in the office.

3. It's easy to set up Backup solutions are managed by an IT partner who can work with you to set up which files and data to back up. Other solutions can be set up with a few clicks and even automated, so you can rest assured that your data is backed up and up-to-date.

4. It's secure Most backup providers store their servers in secure locations, meaning that your data is physically secure. To ensure that backup data is transmitted securely, most solutions use advanced encryption tools to keep data secure.

5. It will save money If you have numerous computers with large amounts of data that you back up regularly, you know that physical storage solutions can be costly. The majority of remote backup solutions are billed on a monthly-basis and support a near unlimited amount of backup space. If your company operates in an industry where backups are mandatory, or you have a large amount of files to back up, these options will save you money.

If you are interested in learning more about how offsite, remote backup can help ensure that your business is ready for disaster recovery, please contact us today.

Over the years, the computer operating system (OS) has become one of the most important pieces of software for any user. Many business users have some version of Windows they are comfortable with, such as Windows 7. However, now that Windows 8 is out, many companies are upgrading, although many users take time to feel comfortable with the new layout and get the most out of this latest version.

Here are five tips that can help you get the more out of Windows 8.

Enable GodMode In older video games, GodMode was a cheat or code you could enter to get access to every power, giving you unlimited lives or even making you invincible. Windows 8 has a GodMode as well, only it won't make you all powerful. Instead it puts hundreds of settings into one central folder.

You can activate GodMode by creating a new folder and adding the following code, with the period and curly brackets, at the end of the name: .{ED7BA470-8E54-465E-825C-99712043E01C} For example you could create a folder named: GodMode.{ED7BA470-8E54-465E-825C-99712043E01C}

As soon as you click anywhere outside of the folder, it should change icons. Opening the folder will bring up a list of close to a dozen settings options. You will notice numbers beside each entry, indicating how many settings are inside that specific category.

Bring back the Start button The Start button is, to many Windows users, the most important button. Pressing it gives you easy access to installed programs, search, settings and many documents. The new Windows 8 layout relies on tiles and has seemingly done away with the Start button. The good news is that it is still there, just hidden.

You can get Windows 8 to show the Start button by:

1. Right-clicking on the Taskbar which is the bar located at the bottom of your screen.
2. Selecting Toolbars followed by New Toolbar.
3. Navigating to: C:\Users\username\AppData\Roaming\Microsoft\Windows\Start Menu. Note: username will be different for every user. Pick the file with the username you log into your computer with.
4. Selecting Select Folder with the Start Menu folder selected.

A modified version of the Start bar should now be on your Taskbar. You can click on this to explore your files and installed programs but will not be able to search for programs or files. If you can't navigate to the above folder you will have to enable Show Hidden Files through Folder Options in the Control Panel.

Utilize the Quick Access Menu If you are looking for a quick way to get to a number of Windows 8 features, like the Command Prompt, Programs, Task Manager, and Control Panel, etc., you can use what's called the Quick Access Menu. It is also referred to by some as the admin menu. To open this menu all you have to do is press the Windows key and X. You can also access it by moving your mouse cursor to the bottom-left of your screen and right-clicking.

The best thing about this feature is that it will work in both the more traditional Desktop and the new tile based Start screen as well.

Shut down Metro apps Metro apps are essentially Windows versions of popular mobile apps, which are only for desktops and touch devices running Windows 8. While these apps are useful, many are designed to stay open in the background. While this means little to no wait time to open them, they could take up valuable computing resources.

If you aren't using a particular app, or don't use it on a regular basis, then you should close it. This can be done by hovering your mouse over the left side of the screen to bring up the Open Apps bar, right-clicking on an app and selecting Close.

Simplify Search If your computer has a large amount of files and programs installed on it, searching for one could take time. By default, Windows 8 is set to search everything, including apps, like the Windows Store, making it so much quicker. You can configure what apps, files, folders, etc. Windows will search by:

1. Hitting the Windows key + I.
2. Selecting Change PC Settings.
3. Clicking on Search.
4. Selecting what you want Windows to search through when you use the Search bar.

This will speed up any search you execute for programs, apps, files, etc. on your computer.

If you are looking for more tips and tricks to help you get more out of Windows 8, please contact us today to see how we can help.

A common trend of many software developers releasing new programs is to also create a mobile app. Afterall, the number of users with smartphones is rising and demand for mobile versions of popular apps is at an all-time high. Google Drive is no different, and while it's not as functional as the browser version, it is catching up. Google has recently released an update to the mobile version of Drive that makes it even more functional.

The latest update to the Drive app for Android devices aims to make accessing your files and creating documents from your mobile device even easier, and Google delivers on that goal. Here is an overview of the changes introduced by Google.

An improved layout When you open the new version of Drive on your Android device you likely won't see much of a difference to the overall look. If you look at the top of the screen however you will notice that the top bar has been changed. You will now see (from left to right) :

1. Three vertical lines - Tapping these will bring up the side-bar with your different files including: My Drive, Starred, Recent, Offline, etc. If you use more than one account, you will see your account name at the top of the menu. Tapping on it will allow you to select the different Google accounts you have linked with your device. You can also get this menu up by placing your finger on the left side of the screen and swiping to the right.
2. The Drive icon - This part of the bar shows the file path. For example, if you have a folder on your Drive labeled 'Bills', and open it on your device you will see its name beside the Drive icon at the top. Tapping on the Drive icon will take you back to the home screen and if you have more than two folders open you will be able to select which folder to go back to.
3. A magnifying glass - Tapping this will allow you to search Drive for files.
4. Four squares - This is possibly the biggest change to Drive. Tapping these squares will change your files and folders into individual cards. Your folders will appear at the top of the screen and clicking on each will open each one and show the files in that folder as little cards. If you tap on a picture, you will be able to preview every file in that folder.
5. Three small vertical squares - Selecting this will open a drop-down menu with options including: Add new, Filter by, Settings and Help.

A new Information panel You will notice that each file and folder has an 'i' in a circle on the bottom right. Tap it and the file's information will pop up. This screen is the information screen and provides you with a preview of the file, who has access to it, and general information like size, as well as giving you the option to make it available offline. If you slide the tab from Off to On, you will be able to access the file without an Internet connection.

Download a copy If you want to download a copy of a picture, doc or other file you can now do so. Simply open the file and press the information button on the top of the screen. Press the three squares at the top-right of the window that opens and select Download a copy from the menu that drops down.

Your phone or tablet is now a scanner Google introduced a new feature to the mobile Drive app that enables you to scan documents using your device's camera. You can scan documents by pressing the three squares from any file, (note: This is where it will be uploaded, so pick where you want to upload the file first), select Add new followed by Scan. Your camera should turn on, so press the shutter button and Drive will scan the document and create a .pdf.

Combine this with the app's ability to print documents through the cloud via Google's Cloud Print and this app could be a valuable mobile scanner.

If you would like to learn more about Google Drive and how it can help your business, contact us for a chat.

For the most part, many humans are adverse to change and creatures of habit. Think about the mobile phone you use. Chances are, if you have a smartphone, you've probably stuck with the same OS. While the systems are constantly improving, there may come a time when you decide to switch from say Android to Windows Phone. The issue many face is how to get their information and files off of one system and onto another.

If you are a current Android user and either thinking of switching to a Windows Phone, or are getting one for the office, you are likely wondering how you are going to switch or get your important information from one system to the other. While you may imagine it is going to be a real chore, it's actually quite easy and straightforward. Here is a short guide on how to switch to the Windows Phone from Android.

Switch your email

Your email account is arguably the most important account you have. It is also the account you use to essentially make your phone yours. As a current Android user, you likely have linked a Gmail account to your device and probably want to continue using this account. The good news is that a Windows Phone still allows you to link your email account. Here's how:

1. Tap the Settings icon on your Windows Phone.
2. Select Email + accounts followed by Next.
3. Tap Add an account along with the account you want to add, (for most Android users this will be Google).
4. Enter your email address and password.
5. Tap Next, select Email only followed by Sign in.

The phone should sync with your Google account and your email should start showing in the email tile on the main screen. If you use other accounts, say a Microsoft account, you can add these in the same way.

Migrate your contacts

Contacts are an important part of any phone, and you probably want to take them with you, or migrate them over to the new system. You have a couple of options to get your contacts onto your new Windows Phone. The method you use should reflect where you store your contacts.

1. Contacts linked with your Google account - If you have set up your Android device to sync contacts with your Google account, (done by going to Settings, Accounts, Google and tapping on Contacts), you can simply follow the steps in the email section above and select Email, contacts, and calendar. Your contacts should show up within a couple of minutes.
2. Contacts stored on your SIM card - If you have saved your contacts to a SIM card, simply insert it into the new phone, as long as the SIM is the same size. Go to the People app on your phone and select Settings, followed by Import SIM contacts. If your new device has a different sized SIM card, your best bet is to sync your contacts with your Google account.
3. Contacts stored on your computer - The easiest way to migrate your contacts from your computer to your phone is through Outlook. Sign into Outlook using a Microsoft account, drag your contacts from Outlook into the account and then sign into your phone using the same account. Your contacts will automatically transfer over. If you have an older version of Outlook, try the Hotmail connector, (instructions on how to transfer files are below the download link).

Import important documents

If you have files that you would like to access on your phone the easiest option is to download these onto your computer first. If they are spreadsheets, presentations or word processing files on Google Drive, you should download them as Word, Excel or PowerPoint files.

When the files are on your computer, plug your phone into it using a USB cable. The computer should recognize this and show you a window with options of what you to do with your phone. Select Explore Files and a window will open with the phone's file structure. Double-click on Documents. Then, open the folder where you downloaded the documents to, in another window. Simply drag the files in the folder on your computer to Documents and they will be available on your phone.

Get your apps

As we stated last month, you can download the Switch to Windows Phone app from Google Play. Run the app, and link it with a Microsoft account. On your Windows Phone, download the companion app from the Store, open and run it. Your should be able to download compatible apps from there.

Move your SIM card/phone number

Moving to a new phone system can sometimes be confusing, especially in relation to SIM cards. For the vast majority of phones, you should be able to simply move your SIM card from one to the other and it should work. Many new phones use a new, smaller SIM card and if you use the older version, you will have to go into your mobile provider and ask them to switch your card. It shouldn't be very costly and many providers may even offer to do it for free.

The one thing to be careful with is if your Android device is on a contract. Some mobile carriers have been known to lock the SIM to the device, meaning it won't work if you switch phones. You will have to go into the mobile carrier and pay them to switch.

In general, moving from Android to Windows Phone is a painless affair that shouldn't take a long time, especially if you already sync your contacts, calendar and email with Gmail. If you are making the move and have further questions, please give us a call, we are happy to help.

One of the most popular Internet based services is social media. It has drastically changed the way we communicate and interact with one another. One of the bigger platforms, Google+, has been consistently playing catch-up with other more popular services. However, Google recently announced and rolled out a big update to Google+ that should make it more appealing for many users.

Here is an overview of the new Google+ features recently introduced.

A new layout One of the first things you will notice about the updated Google+ is the layout has been drastically changed. On the main (Home) screen you will notice that posts have been changed to individual cards, similar to the Google Now cards, and are arranged in either one, two or three columns. These posts now take up more space horizontally which makes it far easier to view more content at the same time.

The menu bar that took up the left-hand side of the previous layout has been moved and is now collapsible. If you hover over Home on the upper-left of the screen the menu will pop out from the left-side. Circles and related feeds have also been added at the top of the window and clicking on a related circle name will bring up content only from your friends in that circle.

Adding new posts has also been turned into a card layout which is found at the top-left of the content stream. The different options e.g., Text, Photos, Link, Video and Hangout, are now big buttons that you can push to create a related post.

Improved Hangouts Possibly the most intriguing new feature introduced is actually an update to the existing Hangouts. The numerous Google chat functions have been merged into a single chat and video messaging app available for Google+, iPhone, iPad, Android, Gmail and Chrome.

This means that you can host group chats for up to 10 participants which users can access through various systems. What this means for businesses is that you now have an easier way to communicate across multiple systems without having to worry about compatibility.

Better pictures and albums A key component of any social media platform is visual content like pictures and videos. Google has introduced some interesting photo based features that could help make your content even more attractive. One feature is Auto Enhance, which will touch-up photos by looking at factors such as blur, contrast, saturation, etc. From what we have seen, the touch-ups are effective in making your pictures look better.

There is also a new feature called Auto Awesome, which looks at the types of photos you upload and can do various impressive things. For example, if you upload a series of similar pictures, say a sequence of images taken one after the other in a short amount of time, Auto Awesome will create an animated GIF which you can share on your wall. This function can also create panorama or HDR images.

Auto Highlight is another recently introduced feature which uses an algorithm to analyze pictures and skip over duplicate, blurry or underexposed pictures while uploading them, supposedly leaving you with only the best pictures.

Hashtags The hashtag (#) has become popular on many social media platforms and is an easy way to find similar content. Google+ has improved the hashtag system and will now automatically add relevant tags to your posts. You will see these as small blue tabs on the right of the card, and hovering over these will show the relevant hashtag. If you click on it, the card will flip over and show you other posts that have the same tag. This could be a great way to find similar content and could help bring more exposure to your profile.

The new Google+ layout is definitely a big change compared to previous versions and could prove to be useful for your company's profile and online presence. If you would like to learn more about using Google+ please contact us.

An electronic medical record (EMR) or practice management system is only the first step in bringing your practice into the modern era; you must also use the systems appropriately.

When it comes to software, functionality is important to health-providers—but if you're hung up on software functionality, you may not be taking care of what drives the software.

So, in many cases, you’ll need to review and adjust the processes used in your practice—but how? If you’re not familiar with practice management strategies, you may not know where to start.

A good IT firm or software provider will help by offering personalized attention. Look for a team of highly trained professionals who understand the intricacies of scheduling, coding, billing, and reporting. Ideally, this team should take the time to get to know your practice well by studying your scheduling and billing patterns, the way you engage patients, and the other ways you work.

While it may take more time up front, this methodology will allow your partner to develop insight, which will in turn let it provide guidance to help you do more with less—something that’s essential in today’s world of increased competition and decreased revenues.

The Internet has undoubtedly made our lives easier, and some would even say better. It is a bit of a double edged sword however, as we have seen an increase in the number of security breaches and hacks exposing our information. One way to minimize data being exposed or stolen is to use different passwords for every site. While this is advisable and fine in theory, it can be a pain to actually keep track of all of your different passwords in reality. That's where a password management system can help. The next decision is what type of password management system you should use.

Below is a brief overview of the four types of password management system you can use.

1. Cloud or Internet-based These systems are usually cloud based and accessed through an app or browser plugin. Apps ordinarily store your passwords, or generate one to use, and will automatically apply this when you visit a site that requires a password. These systems are great for breaking the one password habit, However, because they store all of your passwords in one place, they could become a target for hackers.

2. Cloud or Internet-based with two-factor authentication The next step up from the cloud-based password management system is one that supports two-factor authentication. Your passwords are still stored in the cloud, but you will need to provide another piece of information before you can access sites.

The interesting thing is that many of the cloud based password systems actually offer this in their premium offerings. So, not only do you get better password protection, but it's with the same system meaning you likely won't have to switch.

The cloud based systems are a good idea if you use more than one system on a regular basis and if you work from outside of the office.

3. Computer-based Computer-based password management systems are similar to the cloud versions, only the passwords are stored on your computer, and accessed using a master password. Because many hackers usually don't go after individual hard drives - they have to get through your network and then find the program and try to break the password - the chances of your passwords being exposed are minimized.

The only problem with systems like these is that you normally have to log in for the service to work. If you forget to log out and someone walks by, they will be able to access everything. However, for the manager who wants a secure system, this is a better option than the cloud based versions.

4. USB-based There are a number of USB devices that have a smart card in them that can store passwords. When you plug in the USB to your computer, the software on the USB can input the stored passwords when needed. These devices are typically more expensive, with some costing as much as USD$100, but they offer the highest amount of security as your passwords are kept with you.

The main downside to these devices is that they aren't the biggest and are usually about the size of a standard USB stick. This means that they are easier to lose, making getting your passwords back even tougher.

If you are looking for a better way to keep track of your passwords, please contact us today to see how we can help.

When it comes to your business on the Internet, reputation and a presence are everything. Customers expect you to be online, and many companies go to great lengths to establish and protect their reputation and image. Part of being online means that you will eventually have to deal with a complaint, and if you handle it wrong, you could see your reputation tarnished and customers disappear. To minimize the chance of this happening, it is a good idea to practice some reputation management.

Here are five reputation management practices you can employ to better manage your online brand.

1. Don't remove negative content If you see a negative comment or post online it may be your first impulse to delete it. This isn't necessarily advisable, as the main rule about the Internet is that nothing ever goes away. If you delete negative comments on a regular basis, customers could notice and this may lead to them losing trust in your company and ultimately, to lost sales.

What you should be doing is replying instead and encouraging any users who complain online or make criticizing posts to contact you directly, or through a more private medium like email. That being said, if you see malicious posts or content that is posted just to incite a negative reaction (trolling), there is nothing wrong in deleting. Just make sure to acknowledge this by posting a warning that states something along the lines of: "Please note, malicious content will be deleted."

2. Address complaints promptly You should have someone monitoring your online platforms for complaints or negative feedback, so that you can respond promptly. This will also show customers that you actually use your platforms and are willing to engage. If you do not take steps to address negative material, you could be sending the message that you don't care enough about customers, which could drive them away.

3. Provide people with a place to complain Being proactive is important when it comes to reputation management. Instead of waiting for complaints to be posted on various review sites, blogs or even social media, which are all out of your control, why not provide a place that you can control, for all types of feedback.

Having an easy to see form, forum or other similar area on your website, where customers can interact with you, could go a long way in helping limit where complaints pop up. If you are in control then you're more likely to see complaints sooner and better able to answer them quickly too.

4. Ensure colleagues and staff are all on the same page Two things that turn almost customers off of a brand are a company that isn't organized and being told different things by different people within the same company. If you have more than one staff member managing your online reputation you need to ensure everyone is on the same page. If a client asks a question they should get one answer and if there is a complaint there should be one response or person handling it.

It is a good idea to establish how to deal with complaints, who will deal with them and when they will be dealt with, and communicate this with all staff, not just those handling your online presence. A unified procedure could go a long way in minimizing the harm negative feedback can cause.

5. Monitor online activity We don't mean monitor the activity of your employees, we mean take a look at the different communication channels used by your customers and the public at large. If your business relies on reviews, simply monitoring your own profiles and website isn't enough. Many customers complain on review sites like Yelp, Ripoff Report, or their own blogs. Taking time to search for, and browse these sites could help you gauge the general perception of your company. If you see an increasing number of negative reviews for example, you know it is time to look at what needs to be improved.

Having a well managed online reputation won't guarantee new customers will come flooding in the door, but it can help decrease customers from going out the door, taking valuable sales with them. If you would like to learn more about reputation management please contact us today.