Blog

January 30th, 2012

One of the biggest drivers of a company’s success, regardless of the size, is collaboration. If your employees can’t work efficiently together or with external parties, chances of success are fairly slim. This is especially important for small businesses where employees may fill more than one role, often with only a basic understanding of that role, which leads to lower productivity. To make it easier for employees, you can use a program like Microsoft SharePoint.

SharePoint was launched by Microsoft in 2001 as a document and content management program for intranets - closed networks within a company. Over the past 11 years, SharePoint has added a ton of different capabilities and features that make it an integral part of many business’s infrastructure. One of the biggest advantages of SharePoint is that it integrates with Microsoft Office and Office 365. Here are five things you can do with SharePoint to help make your company and employees more productive.

  • Centralize all essential documents. The problem many small businesses face is that files are spread out, normally kept locally on an employee's computer which makes sharing difficult. SharePoint allows you to organize your files in a central location while allowing employees or other parties to access and share these documents.
  • Collaboration. With centralized document management, your employees can collaborate easier. No more having to email another employee to get them to send a document then having to compile different versions into one document, as employees will have access to the same document with changes made clearly visible.
  • Solidify goals and roles. Employees in small businesses often complain that they don’t know what their roles are and what exactly the company is doing. With SharePoint you can create lists and documents with your goals and expectations of employees, which they can access. Clearly defined goals and roles will go a long way in keeping employees productive because they will be able to see exactly what they should be doing.
  • Project management. Project management can be one of the toughest things to keep on top of. One team may be using a separate calendar and documents that other teams don’t have access to causing productivity bottlenecks. With SharePoint you can create calendars and workflows that are shared on the network so you know exactly who is working on what, when it’s due and what’s left to be done.
  • Stage-gate implementation. With the combination of calendars, workflow and shared documents you can establish a clearly defined stage-gates, a set point where document drafts, workflow process or any project needs to be approved to move on to the next step. This creates an element of control that keeps projects on track, and necessary parties informed at all times.
Through clever use of SharePoint and the different addons, you can reign in uncontrolled projects, keep track of projects and ensure your employees know what they should be doing. If you and your employees are organized and have easy access to data and collaboration tools, you will see an increase in productivity of both employees and the company. To learn more about how you can use SharePoint for your business, please contact us.
Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
January 30th, 2012

The big difference between Android and the iOS is the fact that, on an Android device, you can play Flash videos. There are times however when this seeming advantage can be a disadvantage as Flash (such as Flash ads) can slow down your browsing experience or even crash your browser. There is a solution.

You can turn off Flash if you choose to. Simply go to your Browser's Settings by pressing on the Menu/Options button, then go to Advanced and change 'Enable plug-ins' setting from "Always on" to "On demand." Flash applications will now appear as an arrow that you must touch to start.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
January 10th, 2012

BusinessValue_May29_BWhen it comes to your business on the Internet, reputation and a presence are everything. Customers expect you to be online, and many companies go to great lengths to establish and protect their reputation and image. Part of being online means that you will eventually have to deal with a complaint, and if you handle it wrong, you could see your reputation tarnished and customers disappear. To minimize the chance of this happening, it is a good idea to practice some reputation management.

Here are five reputation management practices you can employ to better manage your online brand.

1. Don't remove negative content If you see a negative comment or post online it may be your first impulse to delete it. This isn't necessarily advisable, as the main rule about the Internet is that nothing ever goes away. If you delete negative comments on a regular basis, customers could notice and this may lead to them losing trust in your company and ultimately, to lost sales.

What you should be doing is replying instead and encouraging any users who complain online or make criticizing posts to contact you directly, or through a more private medium like email. That being said, if you see malicious posts or content that is posted just to incite a negative reaction (trolling), there is nothing wrong in deleting. Just make sure to acknowledge this by posting a warning that states something along the lines of: "Please note, malicious content will be deleted."

2. Address complaints promptly You should have someone monitoring your online platforms for complaints or negative feedback, so that you can respond promptly. This will also show customers that you actually use your platforms and are willing to engage. If you do not take steps to address negative material, you could be sending the message that you don't care enough about customers, which could drive them away.

3. Provide people with a place to complain Being proactive is important when it comes to reputation management. Instead of waiting for complaints to be posted on various review sites, blogs or even social media, which are all out of your control, why not provide a place that you can control, for all types of feedback.

Having an easy to see form, forum or other similar area on your website, where customers can interact with you, could go a long way in helping limit where complaints pop up. If you are in control then you're more likely to see complaints sooner and better able to answer them quickly too.

4. Ensure colleagues and staff are all on the same page Two things that turn almost customers off of a brand are a company that isn't organized and being told different things by different people within the same company. If you have more than one staff member managing your online reputation you need to ensure everyone is on the same page. If a client asks a question they should get one answer and if there is a complaint there should be one response or person handling it.

It is a good idea to establish how to deal with complaints, who will deal with them and when they will be dealt with, and communicate this with all staff, not just those handling your online presence. A unified procedure could go a long way in minimizing the harm negative feedback can cause.

5. Monitor online activity We don't mean monitor the activity of your employees, we mean take a look at the different communication channels used by your customers and the public at large. If your business relies on reviews, simply monitoring your own profiles and website isn't enough. Many customers complain on review sites like Yelp, Ripoff Report, or their own blogs. Taking time to search for, and browse these sites could help you gauge the general perception of your company. If you see an increasing number of negative reviews for example, you know it is time to look at what needs to be improved.

Having a well managed online reputation won't guarantee new customers will come flooding in the door, but it can help decrease customers from going out the door, taking valuable sales with them. If you would like to learn more about reputation management please contact us today.

Published with permission from TechAdvisory.org. Source.

January 2nd, 2012

Despite the real threat of hacking and online thievery, a lot of small businesses do not consider themselves affected by it, says a report by StaySafeOnline.org. While dependent on their computer systems for data storage, few realize that all it takes is one breach to destroy a cultivated relationship with clients and the company's own financial status.

StaySafeOnline.org, a website of the National Cyber Security Alliance, has recently released a study that chronicles the cyber security practices and attitudes of small businesses. Conducted in partnership with Visa, the study shows some interesting, if not disturbing, results.

It turns out that many small businesses (about 65% of the respondents) are highly dependent on their computer / IT / data systems, where they store important information, from sensitive company financial records to personal client information such as credit card info, addresses and phone numbers, and more. However, as many as 85% believe that they will not be targeted by hackers and online thieves, and less than half have data security systems in which they are confident. In general, small businesses have, at best, a mediocre security system.

Few realize, though, that it only takes one breach to compromise a company's finances and relationships with clients. And if you have less than stellar security, stealing from you is easier. You might not have as many online assets as big businesses, but hackers can make a hefty profit by victimizing several easy marks as opposed to bigger and riskier efforts with more secure systems of larger firms.

Don't take a risk with important data, and don't compromise the relationships and reputation you've built with your clients over the years. Good security is always worth it. If you're interested in knowing more about beefing up your security through company policies, software, and user education, please don't hesitate to contact us. We'd be happy to sit down with you and discuss a security blueprint that's cost effective and custom built to meet your specific needs.

Reference: National Small Business Study

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
December 23rd, 2011

Security_May29_BThe Internet has undoubtedly made our lives easier, and some would even say better. It is a bit of a double edged sword however, as we have seen an increase in the number of security breaches and hacks exposing our information. One way to minimize data being exposed or stolen is to use different passwords for every site. While this is advisable and fine in theory, it can be a pain to actually keep track of all of your different passwords in reality. That's where a password management system can help. The next decision is what type of password management system you should use.

Below is a brief overview of the four types of password management system you can use.

1. Cloud or Internet-based These systems are usually cloud based and accessed through an app or browser plugin. Apps ordinarily store your passwords, or generate one to use, and will automatically apply this when you visit a site that requires a password. These systems are great for breaking the one password habit, However, because they store all of your passwords in one place, they could become a target for hackers.

2. Cloud or Internet-based with two-factor authentication The next step up from the cloud-based password management system is one that supports two-factor authentication. Your passwords are still stored in the cloud, but you will need to provide another piece of information before you can access sites.

The interesting thing is that many of the cloud based password systems actually offer this in their premium offerings. So, not only do you get better password protection, but it's with the same system meaning you likely won't have to switch.

The cloud based systems are a good idea if you use more than one system on a regular basis and if you work from outside of the office.

3. Computer-based Computer-based password management systems are similar to the cloud versions, only the passwords are stored on your computer, and accessed using a master password. Because many hackers usually don't go after individual hard drives - they have to get through your network and then find the program and try to break the password - the chances of your passwords being exposed are minimized.

The only problem with systems like these is that you normally have to log in for the service to work. If you forget to log out and someone walks by, they will be able to access everything. However, for the manager who wants a secure system, this is a better option than the cloud based versions.

4. USB-based There are a number of USB devices that have a smart card in them that can store passwords. When you plug in the USB to your computer, the software on the USB can input the stored passwords when needed. These devices are typically more expensive, with some costing as much as USD$100, but they offer the highest amount of security as your passwords are kept with you.

The main downside to these devices is that they aren't the biggest and are usually about the size of a standard USB stick. This means that they are easier to lose, making getting your passwords back even tougher.

If you are looking for a better way to keep track of your passwords, please contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
December 15th, 2011

BusinessValue_May29_BWhen it comes to your business on the Internet, reputation and a presence are everything. Customers expect you to be online, and many companies go to great lengths to establish and protect their reputation and image. Part of being online means that you will eventually have to deal with a complaint, and if you handle it wrong, you could see your reputation tarnished and customers disappear. To minimize the chance of this happening, it is a good idea to practice some reputation management.

Here are five reputation management practices you can employ to better manage your online brand.

1. Don't remove negative content If you see a negative comment or post online it may be your first impulse to delete it. This isn't necessarily advisable, as the main rule about the Internet is that nothing ever goes away. If you delete negative comments on a regular basis, customers could notice and this may lead to them losing trust in your company and ultimately, to lost sales.

What you should be doing is replying instead and encouraging any users who complain online or make criticizing posts to contact you directly, or through a more private medium like email. That being said, if you see malicious posts or content that is posted just to incite a negative reaction (trolling), there is nothing wrong in deleting. Just make sure to acknowledge this by posting a warning that states something along the lines of: "Please note, malicious content will be deleted."

2. Address complaints promptly You should have someone monitoring your online platforms for complaints or negative feedback, so that you can respond promptly. This will also show customers that you actually use your platforms and are willing to engage. If you do not take steps to address negative material, you could be sending the message that you don't care enough about customers, which could drive them away.

3. Provide people with a place to complain Being proactive is important when it comes to reputation management. Instead of waiting for complaints to be posted on various review sites, blogs or even social media, which are all out of your control, why not provide a place that you can control, for all types of feedback.

Having an easy to see form, forum or other similar area on your website, where customers can interact with you, could go a long way in helping limit where complaints pop up. If you are in control then you're more likely to see complaints sooner and better able to answer them quickly too.

4. Ensure colleagues and staff are all on the same page Two things that turn almost customers off of a brand are a company that isn't organized and being told different things by different people within the same company. If you have more than one staff member managing your online reputation you need to ensure everyone is on the same page. If a client asks a question they should get one answer and if there is a complaint there should be one response or person handling it.

It is a good idea to establish how to deal with complaints, who will deal with them and when they will be dealt with, and communicate this with all staff, not just those handling your online presence. A unified procedure could go a long way in minimizing the harm negative feedback can cause.

5. Monitor online activity We don't mean monitor the activity of your employees, we mean take a look at the different communication channels used by your customers and the public at large. If your business relies on reviews, simply monitoring your own profiles and website isn't enough. Many customers complain on review sites like Yelp, Ripoff Report, or their own blogs. Taking time to search for, and browse these sites could help you gauge the general perception of your company. If you see an increasing number of negative reviews for example, you know it is time to look at what needs to be improved.

Having a well managed online reputation won't guarantee new customers will come flooding in the door, but it can help decrease customers from going out the door, taking valuable sales with them. If you would like to learn more about reputation management please contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
December 5th, 2011

Did you know that on iOS5 on the iPad, you can actually split the keyboard into two? This can be useful for typing with your thumbs if you are holding the iPad with both hands.

To do so, press and hold the keyboard icon on the on-screen keyboard. An option will appear, allowing you to split the keyboard into two. Alternatively you can drag the keyboard icon up across the screen until the keyboard splits up. Still another way is to simply put two fingers around the center of the keyboard and simultaneously drag them apart in a splitting motion.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
November 25th, 2011

Want to do a quick currency conversion? You can use Google for that. Simply type in the amount in the original currency, then the currency you want to convert it to.

For example, type in: "100 dollars in yen" or "100 dollars in Mexican Pesos" and check out the results. If you have a mobile data plan on your mobile phone with a browser, you can use this tip for quick currency conversions on the go.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
November 18th, 2011

The Mac introduced the concept of using multiple "Desktops" (previously called "Spaces") using Lion's Mission Control application. Using Mission Control, you can specify which desktop applications will automatically open in which desktops by default.

To set your preferences, select and right-click (or ctrl+click or two-finger click) on an application in the Dock, then select the "Options" menu in the resulting pop-over. Inside that menu, links appear that allow you to remove the app from the Dock, open it at Login, or to have it Show in the Finder app. If you have multiple desktops active, an additional set of options will appear at the bottom. Here you can "assign" the app to "This Desktop" or the current active desktop, or to open in "All Desktops" or "None." Make your selection and your app will now open in the specific Desktop or Desktops you specify on launch.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips
November 11th, 2011

Hold up your hand and count your fingers. Five fingers right? Did you know that’s about the same number of countries that block Facebook? You can access Facebook, in one form or another, in nearly every country. It just goes to show the reach and popularity of this platform rivals those of Coke or McDonalds. Businesses mostly benefit from its great marketing potential, which has recently been made even better due to a new feature.

Custom Audiences is Facebook’s new marketing feature, available through a plug-in called Power Editor for Google Chrome. If your company utilizes the Facebook Advertising API (Application Programming Interface) to manage Facebook related advertising, this feature is also available to you.

What exactly is Custom Audiences? If you conduct any form of email advertising, you likely have a list of email addresses that you send content like newsletters to on a regular basis. If you have this list saved as a single column CSV - Comma-Separated Value: A document that stores tabular data (e.g., Excel files) with no formatting, separated by commas - you can import it into Power Editor. Power Editor will match the email addresses with Facebook users and allow you to create ads to target just those users.

If you have a phone list, you can upload that to use as well. This is a good feature as it allows you to reach out, through Facebook, with ads to clients or customers who aren’t currently your fans or don’t like your page. In other words, your marketing reach through Facebook has just expanded.

Because you do upload your customer’s information to your Facebook account, the information is stored on Facebook’s servers. This move has come under scrutiny from many security experts, to which Facebook has responded that all data uploaded is hashed for security. On top of this, advertisers must have consent from data owners to use their information and agree to remove it when asked.

For now, this feature is only available through third-party vendors or to users of the Power Editor script. Power Editor is an extension for Chrome which helps users to create, edit and manage Facebook ad campaigns.

How to create a Custom Audience If you have Power Editor installed, navigate to it and you’ll notice a new tab labeled Custom Audiences. Click it and a pop-up window will open. In the window you’ll be able to pick a name for your audience and upload the file with the contact information and type of information. Select the relevant information and click Create.

After the upload is complete, you should see the new list on the main window. Select the list and press Create Ad Using Audience. You will create your ad as you normally would, and it will be sent to the list you selected.

If you are looking to expand your marketing platform or reach out to your customers in a new way, this is a good feature to do so. While it is free for now, it’s yet to be seen if it will become a paid feature in the near future. To learn more about how to use Facebook for your marketing, please contact us.

Published with permission from TechAdvisory.org. Source.

Topic Tech Tips